The Golisano Agency

Welcome to The Golisano Agency
TGA was founded in 1997 to help alleviate the high cost of advertising by eliminating the middleman. Through creative advertising and marketing strategies, we were able to extend our expertise of film and video production into the realm of Internet Marketing, multimedia, web design, print media, radio and talent agency .

TGA is an acknowledged agency that leaves other agencies asking, "How can we offer that value?"

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The Golisano Agency makes all your advertising dreams come true today, instead of ... "in the future."

About The Golisano Agency
Company Profile

The Golisano Agency is a personalized agency with a wide variety of services. Our extensive background in servicing media and printing projects from conception to a finished product has allowed us to grow into a network of talented individuals.

Founded on client relationships, TGA offers the "one stop" approach to the expensive and tiring footwork of advertising. With an impressive team of dedicated artists, our concern is maximizing our client's advertising dollar. With sensitivity to budget restraints, deadline requirements and above all, quality service, TGA offers the finest work being created for Web Sites, commercials and billboard/magazine spots worldwide - without the middleman.

From marketing to advertising to producing and more, TGA has an intelligent approach to cost-effective advertising. One-stop advertising. When you want to get noticed, If you want your business to become a larger entity, always allow the customer to see and hear you!

How can we be so confident that we're the best choice for you?

Why We're Right for You
Secrets of Spiral Branding

Jesse Berst, Editorial Director, ZDNet Anchor Desk
The marketing world is in an uproar over the implications of the Internet. As Business Week reported, "harnessing the Internet to build and maintain brands has become the Holy Grail of marketing."

The Internet does indeed open new possibilities - and new dangers for anyone who ignores the signs. The advent of Internet sites and Internet email make possible a new form of marketing I call "spiral branding."

I want to bring this to your attention for two reasons. First, as consumers it pays to be aware of the tactics marketers are using to influence us. Second, many of us will need to understand and use these techniques ourselves, in our own businesses.

The word "spiral" describes the accelerating benefits of a positive feedback loop. Bill Gates, for instance, often talks about the upward spiral of his Windows business. Because there is more software, customers purchase more Windows machines. Because there are more customers, developers build more software. Which attracts more customers. And around it goes (and grows).

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The Branding Spiral
Savvy marketers use these concepts to create a three-stage branding spiral. First, you use TV, print or radio to get people interested and send them to the Web. Second, you use the Web to get those customers involved (via specialized content and interactive services). You also collect their email addresses. Third, you use email to remind and incent them to return to TV and the Web again. Email closes the loop and starts people around the spiral again.

An example. A sports channel reminds you to visit its Web Site. At the site, it involves you with an interactive fantasy league. Then it uses email to remind you to return to TV for the pre-game show.

See how it works? Let me take you around the spiral a few times, using different words to illustrate the role of each medium.

TV/Radio/Print -> Online -> Email
Interest - Involvement - Interaction
Passive - Active - Interactive
Attention - Intention - Retention
Richness - Rewards - Relationship

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Keys to Success
The keys to spiral branding are:

Use each media the way it works best (for instance, don't try to create a TV experience on the Web)
Do it fast (get something up now and fine-tune as you go along)
Iterate constantly (make improvements each time around the spiral)

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